From afar, Tokyo resembles any major metropolis in the United States, but up close the city has a dramatic urban landscape with visually rich colors and textures at every turn. The backdrop is an intriguing mix of old and new with both classic and contemporary components, found in the architecture as well as the people. Known worldwide for their cutting-edge fashion, Tokyo youth mesh the latest trends with vintage finds, displaying a unique culture of eclectic street style.

It was this east-meets-west sense of style—where form, flow and movement are key—that prompted Alterman and Design Director Lissa Zwahlen to create a globally influenced summer 2011 line combining Japanese functionality with Alternative’s Southern California sensibilities. “Drawing inspiration from Japan’s vibrant street culture and love of timeless American style, we’re showcasing bold prints and patterns, weathered washes, sheer fabrics online wholesale store and tons of indigo,” Zwahlen explains.

Naturally, the team also incorporated elements from organic flower gardens, historic shrines, man-made towers, street art and signage to develop what Zwahlen describes as comfortable, loosely constructed bodies and light, airy styles with a fluidity and openness. “What began as a trip to Tokyo to discover the latest fashions turned into an observation of a highly creative culture and lifestyle,” she says. “That creativity and sense of complete comfort with oneself is what we’re trying to capture this summer.”